Bella Hadid is the new face of Swarovski for its campaign, showcasing the multifaceted sides of its crystals. The supermodel appears in several portraits \u2013 shot by Mert Alas and Marcus Piggott \u2013 each color representing a different side to her personality, such as sporty, sweet, cool, and glam. The choice of Hadid as the jeweler\u2019s ambassador aims to attract Gen Z, as explained by Giovanna Engelbert, Creative Director of Swarovski. \u201cBella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity,\u201d Engelbert said. \u201cShe goes from sporty to glamorous while remaining the same girl \u2013 the same Bella \u2013 with confidence and authority. In that sense, she conveys the values of Swarovski to perfection.\u201d<\/p>\n
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Bella Hadid shared her enthusiasm for the collaboration. \u201cI was very familiar with Swarovski already. It really is such a timeless and iconic brand,\u201d she said. \u201cI love the new collections and what the brand has been doing, especially these past two years under the creative vision of Giovanna, and I really see Swarovski as the contemporary jewelry brand of the future. Jewelry is about expression and celebrating individuality \u2013 Swarovski celebrates all people and the idea of modern glamour, and I love that.\u201d<\/p>\n
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source:thetrendspotter<\/p>\n
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Bella Hadid is the new face of Swarovski for its campaign, showcasing the multifaceted sides of its crystals. The supermodel appears in several portraits \u2013 shot by Mert Alas and Marcus Piggott \u2013 each color representing a different side to her personality, such as sporty, sweet, cool, and glam. The choice of Hadid as the […]<\/p>\n","protected":false},"author":8,"featured_media":21458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_post_source_name":"","_post_source_url":"","footnotes":""},"categories":[86],"tags":[10632,6337,10387,3577,8182,6220,10834,11259,6338,12253,11622,594],"class_list":["post-21457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-attitude","tag-bella-hadid","tag-campaign","tag-future","tag-gen-z","tag-love","tag-new-face","tag-shot","tag-swarovski","tag-transformative","tag-vision","tag-who"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts\/21457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/comments?post=21457"}],"version-history":[{"count":0,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts\/21457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/media\/21458"}],"wp:attachment":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/media?parent=21457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/categories?post=21457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/tags?post=21457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}