{"id":28609,"date":"2022-12-21T08:31:18","date_gmt":"2022-12-21T08:31:18","guid":{"rendered":"https:\/\/www.nsemgh.com\/?p=28609"},"modified":"2022-12-21T08:31:20","modified_gmt":"2022-12-21T08:31:20","slug":"adidas-set-to-release-yeezy-designed-sneakers-without-kanye","status":"publish","type":"post","link":"https:\/\/www.nsemgh.com\/2022\/12\/21\/adidas-set-to-release-yeezy-designed-sneakers-without-kanye\/","title":{"rendered":"Adidas set to release Yeezy-designed sneakers WITHOUT Kanye"},"content":{"rendered":"\n

Adidas is set to release a new line of Yeezy-designed sneakers in the coming year minus the\u00a0Kanye West affiliated branding, according to We Got This Covered.<\/p>\n\n\n\n

Adidas terminated their nearly decade-long contract with West, 45, in October following his anti-Semitic outbursts, as well as social media attacks on the brand’s executives, who he accused of ‘stealing’ his ideas.<\/p>\n\n\n\n

They announced that they’d be ending ‘production of Yeezy branded products, and stop all payments to Ye and his companies.’<\/p>\n\n\n\n

\"Coming<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Coming soon: Adidas is set to release a new line of Yeezy-designed sneakers in the coming year minus the Kanye West affiliated branding, according to We Got This Covered<\/p>\n\n\n\n

\"Terminated:\u00a0Adidas<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Terminated: Adidas terminated their nearly decade-long contract with West , 45, in October following his anti-Semitic outbursts, as well as attacks on the brand’s executives, who he accused of ‘stealing’ his ideas; Kanye seen on October 21<\/p>\n\n\n\n

But Adidas CFO Harm Ohlmeyer noted that the German sports brand remains the ‘sole owner of all design rights related to existing product, as well as previous and new colorways under the partnership.’<\/p>\n\n\n\n

He added that Adidas could ‘make use of these rights as early as 2023.’\u00a0<\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

Adidas reportedly filed a trademark for ‘SPLY-350’ in 2016, which many fans speculate will takeover the Yeezy name.<\/p>\n\n\n\n

The 2023 shoe launch was teased in leaked images obtained by SoleSavy on Tuesday, which showed ‘SPLY-350’ scrawled on the sides of the sneakers.<\/p>\n\n\n\n

\"They<\/figure>\n\n\n\n

<\/p>\n\n\n\n

They announced that they’d be ending ‘production of Yeezy branded products, and stop all payments to Ye and his companies.’ But Adidas CFO Harm Ohlmeyer noted that the German sports brand remains the ‘sole owner of all design rights related to existing product, as well as previous and new colorways under the partnership’; Kanye seen in 2016<\/p>\n\n\n\n

The shoes feature the boost sole made famous by Yeezy as well as the Kanye West line’s recognizable neutral\/earth toned colorway.<\/p>\n\n\n\n

The sneakers – Adidas 350 V2 ‘Granite’ – are priced at $230 USD, according to the footwear\/streetwear news Twitter account Ovrnundr<\/a>. They added that the shoes may launch as early as January.<\/p>\n\n\n\n

West’s $220million annual deal with Adidas, which is worth $1.5billion in total, was terminated on October 25 just days after Balenciaga severed ties with the Flashing Lights hitmaker. GAP would eventually follow suit. <\/p>\n\n\n\n

Forbes reported that mass brand exodus resulted in West losing his billionaire status.<\/p>\n\n\n\n

Adidas announced the end of the partnership in a statement, with the sportswear maker having put its deal with Ye under review.<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The 2023 shoe launch was teased in leaked images obtained by SoleSavy on Tuesday, which showed ‘SPLY-350’ scrawled on the sides of the sneakers<\/p>\n\n\n\n

\"Side-by-side:<\/figure>\n\n\n\n
\"Yeezy<\/figure>\n\n\n\n

Side-by-side: The new shoes (left) feature the boost sole made famous by Yeezy (right) as well as the Kanye West line’s recognizable neutral\/earth toned colorway<\/p>\n\n\n\n

They claim that they made repeated efforts ‘to privately resolve the situation.’ <\/p>\n\n\n\n

Adidas continued: ‘Adidas does not tolerate antisemitism and any other sort of hate speech.<\/p>\n\n\n\n

‘Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.’<\/p>\n\n\n\n

The company also claimed that cutting ties with the rapper is likely to have a ‘negative impact of up to \u20ac250 million on the company’s net income in 2022’.<\/p>\n\n\n\n

\"Trademark:\u00a0Adidas<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Trademark: Adidas reportedly filed a trademark for ‘SPLY-350’ in 2016, which many fans speculate will takeover the Yeezy name<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The Adidas and Kanye West partnership began in 2013, after the hitmaker led a collaboration with Nike, and was expected to be a ten-year-long production; Kanye seen in October <\/p>\n\n\n\n

\"War:\u00a0Before<\/figure>\n\n\n\n

<\/p>\n\n\n\n

War: Before being dumped by the brand Kanye had already begun publicly sparring with Adidas executives<\/p>\n\n\n\n

The partnership began in 2013, after he led a collaboration with Nike, and was expected to be a ten-year-long production.<\/p>\n\n\n\n

Before being dumped by the brand Kanye had already begun publicly sparring with Adidas executives.<\/p>\n\n\n\n

West owns the Yeezy brand but Adidas pay him an annual royalty fee to sell the products.<\/p>\n\n\n\n

Adidas, whose founder Adi Dassler belonged to the Nazi Party, found themselves coming under increasing pressure to drop Kanye after several anti-Semitic comments.<\/p>\n\n\n\n

Shortly after cutting ties with West, Yeezy shoes skyrocketed in resale value.<\/p>\n\n\n\n

\"Resale<\/figure>\n\n\n\n

Resale value: Shortly after cutting ties with West, Yeezy shoes skyrocketed in resale value<\/p>\n","protected":false},"excerpt":{"rendered":"

Adidas is set to release a new line of Yeezy-designed sneakers in the coming year minus the\u00a0Kanye West affiliated branding, according to We Got This Covered. Adidas terminated their nearly decade-long contract with West, 45, in October following his anti-Semitic outbursts, as well as social media attacks on the brand’s executives, who he accused of […]<\/p>\n","protected":false},"author":8,"featured_media":24289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_post_source_name":"","_post_source_url":"","footnotes":""},"categories":[80],"tags":[11261,8726,11394,8360,5717,12326,9292,9026,5718,3545,2659,9765,3773,5390,428,6431,523,5349,10041,9047,5350,6004,5251,3954,594,7962,3872],"class_list":["post-28609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-accused","tag-adidas","tag-attacks","tag-balenciaga","tag-billionaire","tag-decade","tag-earth","tag-fans","tag-forbes","tag-founder","tag-kanye-west","tag-leaked","tag-nazi","tag-nike","tag-rapper","tag-release","tag-shoe","tag-social-media","tag-speech","tag-sply-350","tag-twitter","tag-usd","tag-war","tag-will","tag-who","tag-ye","tag-yeezy"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts\/28609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/comments?post=28609"}],"version-history":[{"count":0,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts\/28609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/media\/24289"}],"wp:attachment":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/media?parent=28609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/categories?post=28609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/tags?post=28609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}