{"id":36012,"date":"2023-07-14T13:59:10","date_gmt":"2023-07-14T13:59:10","guid":{"rendered":"https:\/\/www.nsemgh.com\/?p=36012"},"modified":"2023-07-14T14:12:14","modified_gmt":"2023-07-14T14:12:14","slug":"efya-is-overly-comfortable-when-it-comes-to-her-career-arnold-asamoah-baidoo","status":"publish","type":"post","link":"https:\/\/www.nsemgh.com\/2023\/07\/14\/efya-is-overly-comfortable-when-it-comes-to-her-career-arnold-asamoah-baidoo\/","title":{"rendered":"Efya is overly comfortable when it comes to her career &#8211;\u00a0 Arnold Asamoah Baidoo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ghanaian entertainment critic, Arnold Asamoah Baidoo shares his disappointment with Efya, a Ghanaian singer who seemingly shows no zeal in expanding her career to other parts of the world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Arnold, Efya would have been on top of the world if she put much effort into her craft because she is a good stage performer and has a great voice.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"36014\" src=\"https:\/\/www.nsemgh.com\/pub\/2023\/07\/arnold-asamoah-baidoo-683x1024.jpg\" alt=\"Arnold Asamoah Baidoo\" class=\"wp-image-36014\" srcset=\"https:\/\/www.nsemgh.com\/pub\/2023\/07\/arnold-asamoah-baidoo-683x1024.jpg 683w, https:\/\/www.nsemgh.com\/pub\/2023\/07\/arnold-asamoah-baidoo-200x300.jpg 200w, https:\/\/www.nsemgh.com\/pub\/2023\/07\/arnold-asamoah-baidoo-768x1151.jpg 768w, https:\/\/www.nsemgh.com\/pub\/2023\/07\/arnold-asamoah-baidoo-1025x1536.jpg 1025w, https:\/\/www.nsemgh.com\/pub\/2023\/07\/arnold-asamoah-baidoo-750x1124.jpg 750w, https:\/\/www.nsemgh.com\/pub\/2023\/07\/arnold-asamoah-baidoo-1140x1709.jpg 1140w, https:\/\/www.nsemgh.com\/pub\/2023\/07\/arnold-asamoah-baidoo.jpg 1366w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In Arnold&#8217;s latest feature &#8220;Efya &amp; drug-use tag: Take action\u201d, which is cited in the Graphic Showbiz Newspaper, he gives reasons why the singer&#8217;s attitude towards her craft has slowed her progress and also advises her to step up her game.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEfya has been in this industry for close to 13 years, commanding such incredible talent but she is yet to sign any lucrative record deal or endorsement deal. One of Efya\u2019s major problems has nothing to do with drug use or its abuse.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"456\" data-id=\"36017\" src=\"https:\/\/www.nsemgh.com\/pub\/2023\/07\/efya.jpg\" alt=\"Efya performing with a live band\" class=\"wp-image-36017\" srcset=\"https:\/\/www.nsemgh.com\/pub\/2023\/07\/efya.jpg 743w, https:\/\/www.nsemgh.com\/pub\/2023\/07\/efya-300x184.jpg 300w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;It is an issue many have not paid attention to; her lack of activity, zeal and urgency. Many have over the years argued that, with such talent and swagger, Efya should have been bigger than the likes of Tiwa Savage and TEMS and they are right! Unfortunately, she seems overly comfortable, lazy, not hungry enough and lacks drive&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cQuite incredulously, in such a competitive industry, Efya has only one, just one album to her credit plus one mixtape.\u00a0 How do you compete with such?&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Unless you are a Lauryn Hill in a well-structured industry where she can drop one classic solo album and go to sleep, knowing very well you can survive on shows, royalties and licensing deals. Unfortunately, Efya is no damn Lauryn Hill and is stuck in a higgledy-piggledy industry. Step up!&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ghanaian entertainment critic, Arnold Asamoah Baidoo shares his disappointment with Efya, a Ghanaian singer who seemingly shows no zeal in expanding her career to other parts of the world.<\/p>\n","protected":false},"author":14,"featured_media":36015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_post_source_name":"","_post_source_url":"","footnotes":""},"categories":[80],"tags":[4791,11974,10632,11273,4071,4521,11973,8369,9859,7475,6808,6838,7336,2063,36,594],"class_list":["post-36012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-abuse","tag-album","tag-attitude","tag-drug","tag-efya","tag-ghanaian","tag-one","tag-performer","tag-royalties","tag-savage","tag-shares","tag-singer","tag-tems","tag-tiwa-savage","tag-world","tag-who"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts\/36012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/comments?post=36012"}],"version-history":[{"count":0,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts\/36012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/media\/36015"}],"wp:attachment":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/media?parent=36012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/categories?post=36012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/tags?post=36012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}