{"id":41511,"date":"2024-02-06T08:36:33","date_gmt":"2024-02-06T08:36:33","guid":{"rendered":"https:\/\/www.nsemgh.com\/?p=41511"},"modified":"2024-02-06T08:36:38","modified_gmt":"2024-02-06T08:36:38","slug":"usher-strips-down-to-his-skivvies-for-skims-campaign-ahead-of-super-bowl-2024","status":"publish","type":"post","link":"https:\/\/www.nsemgh.com\/2024\/02\/06\/usher-strips-down-to-his-skivvies-for-skims-campaign-ahead-of-super-bowl-2024\/","title":{"rendered":"Usher strips down to his skivvies for Skims campaign ahead of Super Bowl 2024"},"content":{"rendered":"\n

It\u2019s not halftime yet, but Usher\u2019s already giving fans something to say \u201cOMG\u201d about.<\/p>\n\n\n\n

With less than a week to go until his haltime performance at Super Bowl 2024, the superstar, 45, stripped down to his Skims for the Kim Kardashian-helmed brand\u2019s latest campaign on Monday.<\/p>\n\n\n\n

The star clutched a peach while posing shirtless in several styles \u2014\u00a0including the soon-to-be-restocked Stretch 5\u2033 Boxers ($52) and the Cotton 3\u2033 Boxer Brief ($18) \u2014 for the steamy shots.<\/p>\n\n\n\n

While the star\u2019s undergarments won\u2019t cost you a fortune, however, his bling will; Usher styled his Skims with over $201,000 worth of jewelry from celebrity-loved designer Jacquie Aiche \u2014 ranging from a diamond-encrusted snake necklace to a pearl cross charm.<\/p>\n\n\n\n

The photoshoot marks the label\u2019s second-ever men\u2019s campaign, as it launched the category in October with a photoshoot starring several professional athletes \u2014 including Nick Bosa, who is set to face off with the San Francisco 49ers against the Kansas City Chiefs on Feb. 11.<\/p>\n\n\n\n

\"Usher\"
Usher paired the boxers with a Skims cotton tee in some of the shots. SKIMS<\/figcaption><\/figure>\n\n\n\n
\"Usher\"
The star modeled several styles from the upcoming re-stock. SKIMS<\/figcaption><\/figure>\n\n\n\n

While the launch sold out swiftly, the men\u2019s store is set to re-stock in four fresh colorways on Feb. 12 \u2014\u00a0the day after the Super Bowl. (While you wait, however, the brand\u2019s buzzy Valentine\u2019s Day collection is still available to shop for a limited time.)<\/p>\n\n\n\n

\u201cKim\u2019s been a longtime friend of mine who\u2019s always been so supportive of my work, so the opportunity to collaborate together on a campaign that supports both of our highly anticipated launches made total sense,\u201d\u00a0the \u201cConfessions\u201d hitmaker said in a press release of the \u201cfull circle\u201d moment, per People.<\/p>\n\n\n\n

A limited-edition digital version of the singer\u2019s new album, \u201cComing Home\u201d \u2014 with alternative cover art and the bonus song \u201cNaked\u201d \u2014 will be available on the Skims website when the project drops worldwide Feb. 9.<\/p>\n\n\n\n

The collaboration comes after Kardashian attempted to attend Usher\u2019s Las Vegas residency on her birthday last year, but was forced to cancel due to high winds.<\/p>\n\n\n\n

\"Usher
The collection drops on the same day as his Super Bowl performance. SKIMS<\/figcaption><\/figure>\n\n\n\n
\"Usher
The singer posed with a peach for several snaps. SKIMS<\/figcaption><\/figure>\n\n\n\n

The \u201cYeah!\u201d singer himself not only invited her back, but also came over to serenade her in the crowd.<\/p>\n\n\n\n

While it\u2019s unclear whether the pair will re-unite in Sin City again for the big game, perhaps Usher will be stashing some Skims in his suitcase for the trip.<\/p>\n\n\n\n

\u201cWith the way that I move, being this comfortable in what you wear is essential,\u201d he added in the release. \u201cSkims about embracing who you are, inside and out, and feeling empowered to express yourself authentically.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not halftime yet, but Usher\u2019s already giving fans something to say \u201cOMG\u201d about. With less than a week to go until his haltime performance at Super Bowl 2024, the superstar, 45, stripped down to his Skims for the Kim Kardashian-helmed brand\u2019s latest campaign on Monday. The star clutched a peach while posing shirtless in […]<\/p>\n","protected":false},"author":8,"featured_media":41512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_post_source_name":"","_post_source_url":"","footnotes":""},"categories":[80],"tags":[11974,8713,12750,10387,7599,8256,1279,9331,9171,1992,11538,8660,9026,11638,7097,734,3483,398,2964,12309,10423,8999,11900,6431,8778,10004,6838,11003,6327,9512,11004,4962,10415,594,6974],"class_list":["post-41511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-album","tag-birthday","tag-boxer","tag-campaign","tag-celebrity","tag-chiefs","tag-circle","tag-city","tag-crowd","tag-diamond","tag-digital","tag-essential","tag-fans","tag-forced","tag-halftime","tag-kansas-city","tag-kansas-city-chiefs","tag-kim-kardashian","tag-las-vegas","tag-men","tag-mine","tag-naked","tag-new-album","tag-release","tag-san-francisco","tag-sin","tag-singer","tag-skims","tag-stock","tag-super-bowl","tag-super-bowl-2024","tag-usher","tag-work","tag-who","tag-worldwide"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts\/41511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/comments?post=41511"}],"version-history":[{"count":1,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts\/41511\/revisions"}],"predecessor-version":[{"id":41513,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/posts\/41511\/revisions\/41513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/media\/41512"}],"wp:attachment":[{"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/media?parent=41511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/categories?post=41511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nsemgh.com\/api-json\/wp\/v2\/tags?post=41511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}