Highlife should be commercialized – Ball J

Ghanaian sound engineer, Ball J, says Highlife has not received enough commercialization.

According to Ball J, we have failed as a country by not commercializing the genre.

In an interview with Cape Coast-based Property FM, he urged Highlife gatekeepers to redefine the genre or introduce a new one

“As for Ghana, we have our real identity as Highlife which is perfect but making the Highlife commercial is what we’ve failed.”

“Because we have Highlife in Ghana that when you come into the country you’ll hear being played but how does it enter the Grammys.”

“Before our Highlife goes to the Grammys we have to redefine it and say this is Highlife from Ghana or we have to bring a new genre.”