The High Cost of Lifestyle: Rising Wig Culture and Silent Exploitation Among Young Women

A growing social trend is sweeping across Ghana and parts of Africa, as increasing numbers of young women invest heavily in luxury wigs and glamorous lifestyles, often without financial stability or long-term planning. While many professional women are embracing natural hair and self-care, others—especially impressionable youth—are turning to expensive beauty expectations driven by social media pressure.

Wigs now range from GHS 800 to more than GHS 20,000, with many sourced from China and Vietnam. For young women without savings or stable income, maintaining this lifestyle has pushed some into risky relationships and exploitation.

Social media platforms, once meant for networking and creativity, have gradually become unofficial dating and transactional spaces. The desire to post attractive photos, show travels, and appear successful has led many into arrangements where older, influential men offer money, trips, and gifts in exchange for companionship. These situations often place young women at a disadvantage, exposing them to emotional manipulation and unsafe practices.

Students and working women are increasingly involved, with experts warning that the trend is now shaping youth culture. Many feel pressure to “keep up” for validation, views, and online attention, believing that a luxurious lifestyle boosts their social status and content engagement.

Health professionals are also raising alarms. The widespread use of shisha and vaping among young women continues despite known health risks. More worrying, HIV infections among youth in Ghana increased by over 4,000 cases last year, according to national health reports. Advocacy groups say financial desperation and unsafe relationships are contributing factors.

Social commentators warn that the situation reflects deeper economic and social challenges, including unemployment, lack of financial education, and the growing influence of social media trends. They call for stronger youth empowerment programs, mentorship, and conversations around self-worth and financial independence.

As the pressure to appear glamorous grows, many fear that young women are paying a much higher price than money—risking health, dignity, and future security for temporary admiration.

wwe.nsemgh.com